Plum Chopped

Plum Chopped is the latest edition to Chef Makini Howell’s plant-loving vegan empire. The flavor combinations for the salad bar are complex, satisfying, and creative. With the ambitious menu as inspiration, Wildern created the Plum Chopped brand, complete with custom illustrations, a memorable logo, compostable packaging design, thoughtful store graphics, lifestyle photoshoot, and mouth-watering social media presence.

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